About Us

For 55 years, Do-it has been making molds for fishing tackle. In the beginning, we had one goal. We simply wanted to provide our customers with the best tackle making products on the market. We have held ourselves to higher standards and along the way established ourselves as the industry leader in quality, service and innovation. Those basic fundamentals are still at the core of everything we do today.

When it comes to molds, we have the broadest product offering in the world. We have close to 700 jig, sinker and lure molds. Whether you are in search of 1/100oz jig for small trout or need a 15lb downrigger for trolling offshore, we have what you need. Our family of soft plastic molds grows monthly and provides for some of the most unique and effective baits on the market.

Every single mold that leaves our facility is hand poured and tested to assure it meets our rigid quality standards. Every new mold goes through an extensive design process that is rigorous and demanding. Most products take 15 or more iterations to meet our demands. Rest assured that the lures that come out of our molds have been reviewed and analyzed by today’s top elite tournament anglers and extensive group of pro-staff members. If they like it, we believe you will too.

Along with Molds, we work with partners in our industry to design, produce and ultimately distribute the highest quality finishing materials in the industry. Whether its wire inserts, paint, silicone skirts, buck tail, melting equipment or our custom designed soft plastics formulas, we only care those products that we believe are the highest quality and meet our standards. If we don’t see the level of quality we looking for in a product, we won’t want to fish with it and neither will you.

If you have any questions about our products, don’t hesitate to pick up the phone or shoot us a message. Our Customer Service Team, is well trained and capable of answering all of your questions. Your customer satisfaction is our most important goal.

Thank you for your customer loyalty. We appreciate your business.



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Do-it Corporation is a 50-year-old company that is recognized as a world leader in the tackle craft industry. Do-it has built this reputation by manufacturing the highest quality jig molds, lure molds and sinker molds available.